Why Pride is important for your company

​Promote Inclusivity & Attract Talent: According to a study by Glassdoor, 67% of job seekers consider workplace diversity an essential factor when considering employment. Celebrating Pride sends a clear message that the company values diversity and inclusion.
 
Boost Employee Morale: Research by Deloitte found that employees who feel their company is committed to diversity and inclusion are 80% more engaged.
 
Include Everyone: A survey by Human Rights Campaign revealed that 46% of LGBTQ+ workers are closeted at work.
 
Enhance Brand Reputation: Companies that support LGBTQ+ rights and participate in Pride events often receive positive attention from consumers.
 
Drive Business Success: McKinsey's research shows that companies in the top quartile for gender diversity on executive teams are 25% more likely to have above-average profitability. Celebrating Pride fosters diversity, which can lead to innovation and better decision-making.
 
Improve Employee Retention: A study by the Center for Talent Innovation found that LGBTQ+ employees are 73% more likely to stay with a company where they can be themselves at work.
 
Reduce Discrimination: According to the Williams Institute, 1 in 5 LGBTQ+ individuals have experienced discrimination in the workplace. Celebrating Pride can help combat discrimination by fostering a culture of acceptance and respect for all employees.
 
Increase Customer Loyalty: Research by Community Marketing & Insights shows that LGBTQ+ consumers prefer to support businesses that support their community. By celebrating Pride, companies can build loyalty among LGBTQ+ customers and allies.
 
Strengthen Employee Relationships: Pride celebrations provide opportunities for employees to connect with colleagues on a personal level, building stronger relationships and fostering a sense of community.
 
Support Mental Health: LGBTQ+ individuals are more likely to experience mental health challenges, including depression and anxiety, due to societal stigma and discrimination. Creating an inclusive workplace through Pride celebrations can help alleviate these issues by providing a supportive environment where employees feel valued and accepted.

Read more at our free download here:  How to Celebrate Pride at Work